Thrive + Prosper is a combination of local businesses, entrepreneurs, investors, philanthropists, and community & faith organizations with a collective vision to make the city of Grand Rapids, Michigan a better place to live. Due to the wide reach of the movement, a versatile brand was created with extensibility in mind.
Agency
Highland Group
Scope
Art Direction
Branding
Event Assets
Website
A Place-Based Story With a Human-Focused Mission
The Thrive + Prosper tag highlights the opportunity zones in Kent county. The movement's focus area is outlined by the mark shape and the center circle anchors the mark in 49507, Thrive + Prosper's home base.
In addition to a location marker, the tag resembles a speech bubble, referencing the connection of voices that is integral to the movement.
