The Color Blind People Cooperative Branding

The CBPC is an organization whose goal is to provide information and facilitate change for those who experience a form of color blindness. The shape of the logo references the wavelengths of light that are perceived by the brain as color. The color palette is seen identical among those with normal color vision as well as those who suffer from the two most common forms of color blindness.

 

 
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Colors are waves

Light sources emit different wavelengths. The varying lengths of these waves are how we perceive color. Cones in the eye interpret these wavelengths and report information back to the brain. Color blindness occurs when cones are missing or less responsive.

 
 
 
 
 
 
 
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“In visual perception, a color is almost never seen as it really is – as it physically is. This fact makes color the most relative medium in art.”

 
 

Joseph Albers

 
 
 
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